So for many people haggling over price is a difficult and often awkward experience, still perseverance in this skill can be quite rewarding as the savings can be significant. You could say that haggling isn't that difficult after all people have been doing it since it was possible to buy things, however there are still some rules that you need to follow in any negotiation.
Before you start to ask for a discount always make sure you are alone with the salesperson as they will not appreciate having to offer everyone else within hearing range the same price reduction.
One mistake that many people make is to be too aggressive when looking for a cheaper price, it's important to remember that an agreement can only be reached when both people are happy and so a casual friendly attitude can make the difference between huge savings and none at all.
Many people obsessively collect coupons and shops love to give them away to get people into the store. However if you don't have a coupon and you know that the store has been recently giving them away is worth asking the cashier or salesperson if they have any extras. They will usually oblige if possible as it is a ready-made discount they already have.
It's also worth pointing out in any negotiation any flaws or problems with the item as this too can be used as ammunition for a lower price. Salespeople know that even slight cosmetic damage can make it very hard to sell a product, so they will be more than keen to offload it even had a reduced price.
What many leading stores are doing now is to offer a future markdown which means if the price of your purchased product is reduced within a specified time period then you will be eligible for the price difference in the form of a rebate. As with most discounts this option may not be available by default and you will have to ask specifically for it, however this is one of the main principles of haggling. If you don't ask you don't get.
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